Editor’s observe: the creator of this publish requested to stay nameless.
Previously topped because the affiliate internet marketing development of 2019, push notifications are dropping a few of their hearth.
However, since I’m not very keen on swift adjustments and like to maintain up with what continues to be working, I’m attempting to determine if that is nonetheless a high toy to play within the affiliate internet marketing sport.
Push Notifications nonetheless work?
Nicely, let’s discover it out.
I’ve determined to run a check to seek out out and to make it more difficult, I’ve chosen the next GEO and supply:
GEO: You realize what the group says concerning the Indian visitors: virtually each promoting community can supply loads of it, but it’s laborious to monetize. So, I feel it’s a very good problem to strive some provides with Indian visitors.
Provide: You possibly can run each hottest mainstream supply in any promoting community so my alternative was ‘grownup’. One of many few networks that I do know that enable grownup provides for Push Notifications is Clickadu. To get the supply, I needed to resort to the all-seeing eye: ad spy tools. At this level, I most popular to maintain it easy and select one of many fashionable provides for India, a male enhancement product.
So, listed here are the situations for the check I put collectively:
Payout: $4.5 per sale (no rebills)
Promoting format: Push Notification
Site visitors supply: Clickadu
Marketing campaign Creation
At first, I simply wished to make fast cash and a few efficiency acquire to verify whether or not the supply was appropriate for the visitors supply. So, I simply snatched the creatives within the spy device with none additional ado.
From right here on, I made a decision to verify Clickadu’s ‘user activity’ option and break up it into two campaigns. The distinction within the two marketing campaign settings was simply within the respective charges.
Charges: CPC, the press price is $0.001 (for ‘low’ exercise) and $0.002 (for ‘excessive’ exercise).
GEO: India. I’ve numerous expertise with this GEO, so right here’s a tip on easy methods to get probably the most of Indian visitors: Even tho Clickadu doesn’t enable to focus on cities, you must all the time attempt to goal giant cities to enhance your CR.
Timetable: Because the conversion approval goes via call-centers right here’s one other tip on easy methods to get extra of: operating a marketing campaign in the course of the call-centers working hours might enhance your approval charge as much as 20%.
Platform: Cellular, each for 3G and wifi.
Promoting price range: $100.
Take a look at price range: $5 (the bottom doable)
The very first marketing campaign made it, so why not go additional? The preliminary result’s: 49 authorized conversions and $220 in income, so the marketing campaign payout is greater than 100% ROI.
I’ve performed round with some creatives and textual content to seek out out what’s working. And let me give you one other tip right here: use native language in creatives to get a greater consequence. Companies like One Hour Translation may help you with that.
From right here on, you must do all of the routine optimization stuff, like reducing the low CTR zones and altering the frequency to 2 adverts per 24 hrs.
The entire scaling was about creating and duplicating the campaigns and I suppose I’ll simply go on and share one final tip right here: whenever you allocate a small check price range like $5, the check matches a couple of advert zones and blackwhitelists them.
If the check goes okay, you’ll obtain a marketing campaign with a separate set of zones they usually may exceed themselves. Because the conversion price grows actual excessive, proceed to creating one other check marketing campaign.
In a nutshell:
I’ve examined a number of campaigns, and right here’s the consequence.
With the common 16% approval charge, the income is $3739,5, the associated fee is $1921,58, the revenue is $1817,97, and, final however not least, the ROI is 48%.
The principle factor is to take from this check is: Push Notifications nonetheless bought it even with the ‘unsavory’ international locations. Use the information I gave you, scale it greater, and rating like hell.
Extra importantly, have enjoyable!